Preface: SNSD was the first Kpop I ever liked and my first biases were Sunny and Sooyoung (at first not a Seohyun fan but now she’s one of the biases). I have a special place in my heart for them, even with their bad songs like “The Boys” and some ones on the “I Got a Boy” album. I adore their old stuff to pieces and love the “Oh!”/”Run Devil Run” era and their stuff around that time.
I don’t like this song. There I said it. I don’t like it. It sounds like SNSD vocally but this isn’t their type of good song. It does sound like a song they would sing but it doesn’t have that extra special part that says it’s really SNSD’s. There’s this weird techno beat to it that just doesn’t work and the abundance of arias at the end of the song is just awful. The autotune is a bit much at times, especially when it is combined with the techno music.
I do love the fact that Sunny has so many lines and got so much screen time in the video. YAY! Sooyoung also had some catchy lines but not as many as she deserves. Yuri had way more lines than usual, which is great because she does have a different voice. I don’t like the way Taeyeon, Jessica, and Tiffany sound here and I don’t know why.
In a nutshell, the video was just a glorified photo shoot with too much makeup, pink, and plastic in an operating room with the occasional shot of the black-and-white dance scene or close up. Not good SM, not good.
I have a feeling this is the type of song that will grow on me. We’ll see what happens. Sorry GG!